Poise Liners Campaign Film - "Reclaim the things you enjoy" Kimberly Clark
Women have stopped doing simple things, mainly because of light bladder leakage. We wanted to introduce the idea of "Reclaim the things you enjoy" without being pejorative but rather empowering - after all it's a very delicate matter that almost every single woman will go through at some point of their lives. Through a very simple metaphor "THE MORNING RUN" we presented the freedom of doing the things you love - thanks to Poise Liners and Pads.
We've engaged our audience through a very compelling online campaign: we've invited women to reclaim the things they loved, with tips on how to do so.