They wanted us to make another TVC. We said nah. Nowadays people want to follow the making of hot new technology. So that's what we set out to do and that's how we've disrupted the femcare category, for good.
Imagine seeing a free-runner glowing in the dark in the middle of the city? Climbing every building and jumping across a set of stairs as if she was defying gravity? And all that to sell pads?This is the film to introduce U by Kotex Sports pads, with technology called 'moves with you'. The idea was to create a very challenging and at the same time engaging way for a freerunner to move around while performing her moves.In a partnership with Frame Set and Match, the most recognised post-production house and technology developer in Australia, we've created the Glow Suit. Watch the case study to understand how it all happened.